4. Organizational Review

An Organizational Review explores current operations at the Chamber and EDSM, best practices in economic development structures and funding, and current marketing efforts related to promoting Greater San Marcos as a desirable place to live, do business, and visit. It includes both a programming assessment and a marketing assessment. 

5. Comprehensive Economic Development Strategy

The Comprehensive Economic Development Strategy represents the culmination of all research and present strategic recommendations geared toward addressing challenges and capitalizing on opportunities for growth. This Strategy serves as a tool to unify Greater San Marcos’ public and private leadership behind a blueprint for the community’s future. 

6. Implementation Plan

The Economic Development Strategy represents “what” San Marcos needs to do to achieve its goals, while the Implementation Plan determines “how” that will be done.  This report includes a capacity assessment, a first-year action plan, a five-year action plan, and determines which organizations should lead selected implementation efforts. 

1. Community Assessment
2. Community Input
3. Target Business and Workforce Analysis